As part of Event Industry News’ Talking Events podcast series, our MD, Hugo Spalding, and Jim Curry from Exhibitor Smarts took to the mics to ask “Why are so many of us still failing at the task of capturing data?”

The first part of a two part series on event data, the discussion focused around event data capture and its role in events and exhibitions, data management, and incorporating data into operational systems.

You can watch the whole episode below, download the audio version here, and find more of the Talking Events episodes here.