Trade shows can be a valuable investment for your company, providing a unique opportunity to connect with potential customers and showcase your products and services. However, in order to get the most out of your investment, you need to have a clear understanding of your event goals and objectives, and a strategy for collecting, qualifying, and following up with leads. That’s where Gather Lead Capture comes in.
Use the following six strategies to maximize your event ROI with Gather Lead Capture.
- Clearly define your event goals and objectives: You can’t improve what you don’t measure. By capturing and measuring details such as the number of leads generated, lead source, demographics, lead quality, conversion rate, cost per lead, and ROI, you can determine the success of your trade show strategies and make data-driven decisions about attending future events.
- Collect attendee information: The Gather Lead Capture app allows you to easily collect attendee information by scanning their badge or entering it manually. The app automatically organizes the data for you, making it easy to access and use for follow-up.
- Qualify leads: Not all leads are created equal. With the Gather Lead Capture app, you can create custom forms for your booth staff to qualify leads. This helps you quickly identify which leads are most likely to convert into customers.
- Customize messaging: Personalized follow-up messages are key to converting leads into customers. The Gather Lead Capture app allows you to take notes on each lead to help you remember important details about your conversations. You can also add tags or categories to each lead to help you group them for follow-up.
- Measure success: Measuring the success of a trade show can be a challenge. But with the Gather Lead Capture app, you can track the number of leads generated, the success of follow-up efforts, and then easily calculate ROI of the event. This allows you to make data-driven decisions about attending future events.
- Save time: Time is a precious resource for you and your company. The Gather Lead Capture app is designed to save you time by eliminating the need for manual data entry and reducing the risk of errors. By automating manual processes and reducing the need for manual data entry, you can save time and reduce the cost of labor, ultimately impacting your bottom line and maximizing your ROI.
The following case study demonstrates the effectiveness of Gather Lead Capture in action.
10x Genomics
10x Genomics, a US biotechnology company, used Gather Lead Capture to collect data from 50+ campaigns in less than a year. By creating custom forms for new lead data capture and setting up an automated post-lead email, 10X Genomics was able to reduce lead time and increase the personalized element of post-event marketing campaigns, resulting in increased event ROI and lead conversion rate. Read the full case study here.
Bottom Line
Gather Lead Capture is a powerful tool for maximizing the ROI of your trade show efforts. By solving pain points related to collecting attendee information, qualifying leads, customizing messaging, measuring success, and saving time, the app can help you achieve your trade show goals and improve your bottom line. If you haven’t already, we encourage you to give Gather Lead Capture a try and see the difference it can make for your company. Book a demo here.
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