The Data Challenge: Part 3 Making The Most Of Your Data

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February 24, 2023

This is the final part of our three-blog series which has focused on the challenge of making the most of your most valuable asset – your data, we conclude with some frequent questions we are faced with and how we can help with your campaign management.

In case you missed the previous blogs where we discussed how to collect the best data and how to boost your existing data you can find them here:

Part 1: Collecting good data

Part 2: Make the most of your data


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So, you have now captured the best leads, and sorted out your existing data, but what about your campaigns, and getting the most out of that amazing data you now have? Our focus switches on how we can help you with our marketing campaign management, data analysis and business data interpretation – Do not worry we have your back.

In recent years we have noticed that as well as helping customers to capture data quickly and cost-effectively via the Gather Lead Capture App, and having helped several clients cleanse and manage their data via our in-house data services team, we then realised that even the biggest of organisations welcomed our help, assistance and expertise in managing their campaigns, analysing results, and making recommendations.

Sometimes it is helpful to have a set of external eyes to look at what you are doing and to find and resolve bottlenecks and issues with your campaigns. We can help you turn your data into an additional value driver.

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“We have run so many campaigns this quarter, we cannot see the wood for the trees”

Our data experts can take any data set and help you find insights, trends and value that may not be immediately obvious. We can help you measure the performance of campaigns and help you to shape future strategies and campaigns. And vitally find out what is not working, helping you to stop doing things just because you always have.

“How do we get from A-B without going to D,C and E”

We often have clients tell us how they spend a lot of time going around the houses to find solutions and answers. Well, this is where we can step in, helping you to review your data capture, improving data collection tools and strategies, or implementing changes that help you boost your data and interpretation. We can also advise on the minefield that is GDPR (General Data Protection Regulation) legislation with best practice advice, and run data audits and QC checks – taking away the pain points and allowing you to focus on your core business areas.

“We have only got a small team – can you help us manage our campaigns?”

Gather Data Services team will step in to run e-Marketing and Direct Mail campaigns with relevant, personalised data, across the whole customer journey. Keeping you abreast of all campaign metrics and managing key touchpoints. We can run cross-channel campaigns on your behalf using the data we have helped you clean and can help with pre, during and post-campaign activity and the all-important analysis. If you prefer to run the campaigns yourselves, we can advise on campaign briefs and set up of the campaigns to give you that nudge in the right direction.

“We need to or have invested in new tech but need help to set it up and get to grips with it.”

Investing in new tech is always scary but we can help you with business needs assessments, production of specs, and recommendations. We can help you implement new CRM (Customer Relationship Management) systems and automations to drive efficiencies. Our team is adept at implementation, testing and user testing and can also provide training on most CRM tools. And vitally we can help you put into practice innovative technologies with advice, knowledge, and hands on experiences of data migration and CRMs et up.

Do not just take our word for it this is what just one of our clients had to say about our team:

“We have worked with Gather for a number of years now, too many in fact! They have always played a pivotal part in supporting us with our CRM solution and they are also our Data Capture provider at events. When they created their Gather App for events we jumped on board, and I am pleased to say they have managed to tailor it to our needs with no questions asked. In addition to this, Gather also support us regularly with sending eDM’s to our database and ensuring the quality of our data is always at its highest. The team we work alongside are always quick to respond to any queries and anything we ask is never too much for them. A great team and great company to work alongside.”

Charlotte Sedgewick, Marketing Communications Manager, Suzuki GB plc

To find out more about how our data team can help you drop us a line here or set up an initial chat to assess exactly how we can help you.

If you have found this series useful, please let us know, and let us know if there are any other challenges that you have that we may be able to help you with.

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