Trade shows can be a valuable investment for your company, providing a unique opportunity to connect with potential customers and showcase your products and services. However, in order to get the most out of your investment, you need to have a clear understanding of your event goals and objectives, and a strategy for collecting, qualifying,…
Improved customer feedback processes lead to excellent customer service The Challenge United Business Media (UBM) is one of the largest events, data and media businesses in the world. It organises more than 300 market-leading B2B events every year. As part of its Sales Excellence programme, UBM wanted to understand customer perceptions before and during project…
Secure and accurate data capture solution that delivers an additional revenue stream The Challenge QRS is a registration services business that supports event organisers in the UK and globally. The company began offering registration at events in 1996, using electronic barcode scanners. In 2014 it invested in smart technology to future-proof the business. QRS is…
The Challenge 10x Genomics is a US biotechnology company specialising in manufacturing of technology for clinical research. The brand had a need for a data capture solution for use at specialist medical conferences and exhibitions globally. They needed to capture better quality data and create a faster process to get this data into CRM. Due…
The Challenge Real Deals is a fortnightly magazine and online content platform specialising in European private equity. In addition to the content platform, Real Deals also runs prestigious award ceremonies and conferences such as the Private Equity Awards. Real Deals made the decision to consolidate its sales and marketing systems in order to unify how…
