With the summer event season quickly drawing in, now is the perfect opportunity to enrich and optimise your data sets, ensuring you get the absolute most out of your customer data to maximise the effectiveness of your pre-event marketing campaigns.
A lot of time, energy and money goes into your marketing strategies and more often than not your marketing plan is going to rely on your CRM database for outreach campaigns. However, this time, energy and money can go to waste if the data in your CRM is not optimised and up to date.
We are often guilty of assuming our data is up to scratch and see data cleansing as something to be done when things are quiet.
Let us help you transform this mindset and make good data an objective across your organisation.
Nearly 67% of businesses rely on CRM data for growth of their bottom line. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their database.
Why you need clean data
With a clean data set, you are enabling your marketing and sales teams to be able to offer the best customer experience possible. Accurate data can entice new prospects through personalised campaigns or be geared towards encouraging upsells with existing users.
The quality of your data has a direct impact on the effectiveness your sales and marketing teams can operate at. Reaching out with meaningful and memorable interactions with your customers can only be achieved with a clean data set, and operating without this hurts your conversion rates, ROI and reputation with customers.
Outsourcing Data Cleansing During Quarantine
The data cleansing process can be very time consuming and expensive to keep in-house. Outsourcing data management has become increasingly popular and cost-effective for companies seeking specialist expert knowledge and help.
Being able to relieve some of the stress of data caretaking by handing over the responsibility to data experts is a huge plus for outsourcing. Having that wealth of knowledge from a collective of seasoned data handlers ensures you leave your data in good hands.
Helping you drive engagement and boost ROI
At Gather, we offer a variety of services to help you make the most of your most valuable asset – customer data.
Our services include:
- Data cleansing
- Data Enrichment
- Data & CRM Migration
- Data Consolidation
- Consultations on how Gather can help improve your data and how best to use it
Gather’s data services team offers a host of services to help you get the most out of your data, producing much more effective marketing campaigns and driving up your ROI.
Get in touch today for a free data audit and a conversation with one of our experts to see how we can help you.
Take the first step towards valuable data
With our Data Capture app and Data services team on offer we provide all the tools necessary to unlock the value in your customer data