Data has changed how we operate and shifted the priority list in its favour.

As a result, we can gather insights into our client base like never before and offer them a whole new level of customer satisfaction.

But a shift has started to occur inwardly and data-driven strategies are now being devised for more efficient and accurate recruitment processes.

“74% of managers and recruiters say they’ve hired the wrong person for the job before.”
Career Builder, 2017

An outdated process

With nearly three in four employers affected by a bad hire and the average bad hire costing a company nearly $15,000 according to a recent CareerBuilder survey. Traditional recruitment strategies have tried and failed to combat this issue of bad hires.

Carlie Lateef

With a very human reliance on gut decisions and emotional input, recruiters do their best to objectively hire but three out of four times fail to do so.

Data-driven strategies

Businesses in 2020 will start to utilise data-driven recruitment through technologies, strategies and data to analyse a pool of candidates and select the right person for the job.

New HR technologies like ‘Applicant Tracking System’ (ATS), Human Resource Information System (HRIS) and performance management platforms will all be geared towards collecting, analysing ad recruiting through data.

Data Capture

The more information you have on candidates in your CRM, the more enhanced a candidate’s experience may be. By referencing information from previous conversations you’re showing candidates that you’re hearing what they have to say.

This is especially important when you’re looking to attract the cream of the crop to your organisation.

Building better rapport is just one use for data capture in your recruitment processes. Data capture can reduce liability when things get ugly.

Logging Conversations Resize

As we can see 33% of candidates lie about their qualifications so logging conversations and being able to manage disputes can help prevent a bad situation getting worse in the long run.

As well as prepping your business to be future proof. Storing and analysing data will soon be taken care of by an AI and the more data fed in, the smarter it can operate.

So, storing this data to better influence your recruitment decisions in the future is a level of planning ahead that most will not be doing.

Social recruiting

Recruiting through social networks has been on the increase in recent years and with 84% of businesses now using social media to hire through. the trend looks set to continue through 2020.

With 70% of recruiters planning to increase their investment in social recruiting, leaving social out of your recruitment strategy is allowing your competitors to out-recruit you.

Collaborative Recruitment

According to CareerBuilder “88% of employers surveyed rated employee referrals higher than all other sources as the best means of generating return-on-investment.

Colloboration Resize

Finding new hires through connections rather than job boards is a viable alternative for businesses moving into 2020.

Employer branding

In 2020 the emergence of employer branding will become more prominent in companies’ strategies towards recruiting. As companies look to offer the environment and amenities that millennials value.

Effectively marketing your company and your internal culture, can help improve the number of qualified applicants by 50%according to Finance Online.

Prioritising soft skills

In around 10 years from now, workplace demands for social skills will increase in all industries. Seeking candidates who can effectively communicate and lead others will be hugely desirable in the coming years.

Companies will look to provide continuous learning opportunities and instil a culture of learning throughout the organisation.

Soft Skills Resize

As many repetitive jobs will soon be automated, essential soft skills allow for collaboration, problem solving and communication making them irreplaceable in the workplace.

Virtual reality assessments

A more fun one to think about is the use of virtual reality. Where the job function may need more accurate assessments of a candidate’s skills that an interview will not allow you to uncover, opens up the possibilities for this.

VR also gives employers the chance to give candidates a virtual tour of their workplace, which plays into offering candidates a chance to experience the employer branding without needing to actually be there.

For example, is using VR to create what they describe as a “show don’t tell experience.” It allows prospective candidates to get a feel for the company’s workspace and culture.

You can experience how meeting operates or enjoying Jet’s happy hour and company band. The immersive tour gives the experience of visiting Jet’s Hoboken office with the airfare.

The wrap-up

Businesses are looking to increase the effectiveness of their hiring process. Knowing and looking out for these trends will give you an edge over competitors.

Recruitment in 2020 will be defined by innovation and technology. With the future belonging to businesses that embrace both.

Take the first step towards valuable data

With our Data Capture app and Data services team on offer we provide all the tools necessary to unlock the value in your customer data

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