Secure and accurate data capture solution that delivers an additional revenue stream

The Challenge

QRS is a registration services business that supports event organisers in the UK and globally. The company began offering registration at events in 1996, using electronic barcode scanners. In 2014 it invested in smart technology to future-proof the business.

QRS is wide-ranging in its scope. It serves events in sectors from construction to media, IT and beyond.

They wanted to capture barcodes on a smart device in a secure and accurate way.

The Results

  • 400 Total global events
  • QRS has used Gather Event Manager at over 400 events in the UK and overseas
  • Generate revenue
  • Affiliate model available, QRS sold Gather Event Manager to its exhibitors
  • Compliant data capture
  • Gather’s app delivered positive opt-in as standard.

The Journey

Gather Event Manager provided a single app solution. Event registration data could be uploaded to the Gather Portal at any time. This provided exhibitors with pre-event and walk-in data in real time.

As well as event registration, exhibitors could scan visitor lanyards. This gave them access to online visitor data on their device and offline data storage, in the event of no Wi-Fi connection.

The app works without Wi-Fi, which is essential in locations where Internet access is not readily available. Each lead also enabled positive opt-ins and, therefore, GDPR compliance.

Gather provides easy-to-use software that we’ve rolled out successfully at numerous events
Fiona Jefferies, Director, QRS