Enhanced lead conversion ensures a sound return on investment
Bentley Motors Ltd is a British manufacturer of some of the world’s most luxurious automotive vehicles.
With a retail network spanning the globe, Bentley sought a solution that would ensure accuracy of information collected as well as a consistent on-brand experience for customers whether at a private event, major motor show or in-dealership.
- 50% Increase in leads captured
- Dynamic research questions led to an increase in qualified leads
- Improvement in ROI
- Detailed statistical analysis of each event gave a clear view on return on investment
- £2.2m Total sales value
- High-quality lead generation enabled a global sales increase
Once we were confident we understood Bentley’s requirements, we recommended Gather Enterprise as a single-app, bespoke solution.
We implemented fully customised branding and modules across a variety of platforms and devices. This enabled Bentley to incorporate consistent, on-brand brochures and other marketing material to improve lead generation.
Bentley chose Gather’s data capture app because:
- It communicated directly with Bentley’s CRM system
- Its guest list feature enabled instant customer identification
- It helped Bentley to present relevant information to customers anywhere in the world
Qualified leads synchronised immediately with Bentley’s CRM system, enabling the marketing team to follow up instantly.