Quick, seamless data capture, which increased the accuracy of customer research

Discover the story


The Challenge

Black Horse is one of the UK’s leading vehicle finance providers. Formed in 2001 as part of Lloyds Banking Group, it traces its origins to 1922.

Black Horse attends exhibitions such as The Boat and Caravan Show to speak to vehicle owners and prospective customers face to face. The events offer insight into customer opinions and finance choices, and help Black Horse to understand reasons for purchase.

Previously, Black Horse captured information through a paper-based system, which relied on staff to capture customer data fully and accurately at exhibitions. Details were often missed or unusable – and the company’s return on investment at shows could have been higher.

The Results

Campaign target achieved

By providing a simple, single-app solution we enabled Black Horse to achieve its targets.


Quicker assessment of research data, thanks to detailed real-time reports and feedback via the Gather portal.

Brand perception

A dynamic form displayed only relevant sections to customers, improving their experience at events

The Journey


Black Horse needed to improve its data collection methods at events and exhibitions. It wanted a simple, single-app solution – and came to Gather for our expertise in customer data capture software and compliance.

Once we understood Black Horse’s requirements, we recommended Gather Enterprise for its bespoke modules and ease of use. As part of the solution, we developed an intelligent, dynamic form that displayed different questions depending on customers’ answers.


Black Horse chose Gather’s data capture app because:

  • Gather is easy to use
  • It improved the quality and quantity of customer research
  • It transmited customer data in a secure, encrypted state from device to cloud
  • It gave staff more time to interact with customers, helping to improve perceptions of the Black Horse brand 

Real-time data captured by the Gather app allowed Black Horse to view detailed reports and feedback from the customer research via the Gather portal.

Curious about how we could help you transform your customer research?