Enhanced lead conversion ensures a sound return on investment

enterprise

Bentley Motors Ltd

50% increase in sales leads

Collection of detailed sales leads for immediate distribution to the global retail network.

Improved conversion rate

Dynamic individual and sales research questions led to highly qualified leads.

Increased return on investment

Detailed reporting identified which events generated the highest RoI.

Total Sales Value £2.2m

High quality sales leads generated measurable sales increase: globally.

BEFORE GATHER

Bentley Motors Ltd is a British manufacturer of some of the worlds most luxurious automotive vehicles.  With a retail network spanning the globe, Bentley sought a solution that would ensure accuracy of information collected as well as an consistent on-brand experience for customers whether at a private event, major motor show or in-dealership.

AFTER GATHER

Bentley Motor Cars Ltd chose Gather as it enabled the creation of a single on-brand app that could communicate directly with their CRM system and support brand ambassadors anywhere in the world.  Live data lookup was extremely important for customer identification and for presenting relevant information that would support customer engagement. Gather also delivered a very detailed statistical analysis of each individual event to establish trends and ROI.

BENEFITS

For Bentley, speed of data capture was not the only required benefit, Gather needed to make the process as effective as possible. They required a more sophisticated sales approach that mirrored their target prospects and introduced the Bentley range and a more holistic brand experience. Gather provided this by including brochures and marketing information about the cars, aiding the on-stand salespersons presentation followed by the data capture itself. Gather then sent all the qualified leads immediately in real time to CRM giving the Bentley marketing team an instant follow up opportunity.

RESULTS

So far, the quantifiable marketing effect of using Gather to capture leads has been astonishing. Bentley can acutely demonstrate ROI from their events as the following performance statistics show:
Total leads captured…………………………………………………………………….846
Total dealer contact……………………………………………………………………..812
Total marketing opt-in …………………………………………………………………815
Total sales value ……………………………………………………………………….£2.2m