Bentley Motors, the luxury car manufacturer has recently awarded a contract to MSP to configure and supply its Gather data capture software for two major motor show events in Dubai and Los Angeles.

Gather, implemented on iPads, is web based client data gathering software that not only captures and validates data at source but can transfer the data to a CRM or other back office system. This is carried out in real time where it is made available to complete fulfilment, provide input to reports or transfer the lead to the client’s worldwide dealer network.

Hugo Spalding Managing Director of MSP said, “Data capture is the vital first step in helping our clients acquire new customers. We are pleased that Bentley Motors has chosen to use Gather for this purpose and have no doubt that like other automotive clients they will quickly obtain added value from this solution.”

To find out how MSP’s client data gathering and customer insight solutions can help your business please contact Hugo Spalding now for an informal discussion.