Bentley Motors Ltd

Enhanced lead conversion ensures a sound return on investment

The Challenge

Bentley Motors Ltd is a British manufacturer of some of the world’s most luxurious automotive vehicles.

With a retail network spanning the globe, Bentley sought a solution that would ensure accuracy of information collected as well as a consistent on-brand experience for customers whether at a private event, major motor show or in-dealership.

The Results

• 50% Increase in leads captured
• Dynamic research questions led to an increase in qualified leads
• Improvement in ROI
• Detailed statistical analysis of each event gave a clear view on return on investment
• £2.2m Total sales value
• High-quality lead generation enabled a global sales increase

The Solution

Once we were confident we understood Bentley’s requirements, we recommended Gather Enterprise as a single-app, bespoke solution.

We implemented fully customised branding and modules across a variety of platforms and devices. This enabled Bentley to incorporate consistent, on-brand brochures and other marketing material to improve lead generation.

Bentley chose Gather’s data capture app because:

• It communicated directly with Bentley’s CRM system
• Its guest list feature enabled instant customer identification
• It helped Bentley to present relevant information to customers anywhere in the world

Qualified leads synchronised immediately with Bentley’s CRM system, enabling the marketing team to follow up instantly.